How Ramada Plaza Increased Direct Bookings Through Affiliate Marketing
Case study showcasing how Branded Build helped Ramada Plaza expand its affiliate partner network, increase direct hotel bookings, and maximise marketing ROI through a performance-driven affiliate marketing strategy.
Results Achieved
Client Overview
Ramada Plaza is a premium hotel brand offering luxury accommodations, business stays, event venues, fine dining, and world-class hospitality experiences. The hotel wanted to reduce its dependence on third-party booking platforms while increasing direct bookings through strategic affiliate partnerships.
Business Goals
- Increase direct hotel bookings
- Expand the affiliate network
- Improve conversion rates
- Reduce acquisition costs (CAC)
- Maximise marketing ROI
Key Challenges
- 1Heavy reliance on costly OTA platforms.
- 2High commission fees eroding operating profit margins.
- 3Sourcing travel publishers that generate real bookings.
- 4Maintaining steady room occupancy during off-peak seasonal drops.
- 5Tracking and attributing bookings accurately across all channels.
Our Affiliate Marketing Strategy
We scaled Ramada Plaza's booking acquisition across four critical growth tracks.
Partner Acquisition
- Targeted travel bloggers, comparison networks, & cashback groups
- Focused campaigns on business travellers, family planners, & tourists
Campaign Management
- Exclusive seasonal packages and direct booking affiliate triggers
- High-converting promo assets, banners, & deep-linking pages
Performance Optimisation
- Attribution tracking setups matching bookings with affiliates
- Refined target margins by shifting payouts to performance tiers
Relationship Management
- Regular updates on room availabilities and seasonal promotions
- Incentive bonuses for high-performing affiliate publishers
Key Takeaways
Increased direct hotel bookings through a trusted affiliate network.
Expanded brand visibility across premium travel and hospitality platforms.
Reduced acquisition costs while improving booking conversions.
Built a scalable affiliate marketing ecosystem for sustainable growth.
Conclusion
By developing a strategic affiliate marketing program, Branded Build helped Ramada Plaza strengthen its digital presence, attract high-intent travellers, and increase direct hotel bookings. Through trusted affiliate partnerships, performance-based campaigns, and continuous optimisation, the hotel achieved sustainable revenue growth while reducing its reliance on third-party booking platforms.