Driving 238% More Travel Bookings for Pick Your Trail with Performance Marketing
Case study showcasing how Branded Build helped Pick Your Trail scale qualified travel bookings, improve advertising efficiency, and maximise return on ad spend through a data-driven Paid Media Marketing strategy.
Results Achieved
Client Overview
Pick Your Trail is a leading travel platform that enables customers to build personalised holiday packages across global destinations. With increasing competition in the online travel industry, the company wanted to scale bookings while maintaining profitable customer acquisition through highly targeted paid advertising campaigns.
Business Goals
- Increase qualified travel bookings
- Improve Return on Ad Spend (ROAS)
- Reduce Cost Per Acquisition (CPA)
- Scale high-intent website traffic
- Maximise advertising profitability
Key Challenges
- 1Rising competition across travel advertising platforms
- 2High customer acquisition costs
- 3Inefficient budget allocation across campaigns
- 4Low conversion rates from paid traffic
- 5Maintaining profitability while scaling campaigns
Our Paid Media Strategy
We engineered Pick Your Trail's marketing campaigns across four execution pillars.
Audience Research & Campaign Planning
- Conducted in-depth audience research to identify high-intent travellers across key destinations and travel segments.
- Developed a full-funnel paid media strategy focused on attracting qualified users with the highest likelihood of booking.
Google & Meta Ads Optimisation
- Launched highly targeted Google Search, Performance Max, Display, and Meta advertising campaigns to maximise reach and conversions.
- Optimised audience targeting, bidding strategies, creatives, and ad copy to improve ROAS while reducing acquisition costs.
Landing Page & Conversion Optimisation
- Enhanced landing pages with compelling messaging, streamlined booking journeys, and clear calls-to-action.
- Implemented mobile-first optimisation to improve user experience and increase paid traffic conversions.
Continuous Performance Optimisation
- Monitored campaign performance using conversion tracking, analytics, and regular A/B testing.
- Continuously optimised budgets and scaled high-performing campaigns to maximise ROI and booking growth.
Key Takeaways
Increased qualified travel bookings through highly targeted paid campaigns.
Achieved a 5.5X improvement in Return on Ad Spend.
Reduced customer acquisition costs through continuous campaign optimisation.
Improved conversion rates with landing page and funnel enhancements.
Built a scalable paid media strategy for sustainable business growth.
Conclusion
By combining audience intelligence, strategic campaign management, conversion optimisation, and continuous performance analysis, Branded Build helped Pick Your Trail significantly improve its paid media performance. The data-driven strategy delivered higher-quality bookings, increased advertising profitability, and established a scalable foundation for long-term growth across competitive travel markets.