Driving 240% Organic Traffic Growth for Koskii Through SEO
Case study showcasing how Branded Build improved Koskii's organic visibility, keyword rankings, and search performance through a data-driven e-commerce SEO strategy.
Organic Results Achieved
Client Overview
Koskii is one of India's leading ethnic wear brands offering sarees, lehengas, salwar suits, gowns, and festive collections through its online store and retail outlets.
Business Goals
- Increase organic traffic
- Improve keyword rankings
- Drive more qualified shoppers
- Reduce reliance on paid channels
Key Challenges
- 1Highly competitive fashion industry with search dominance from massive marketplaces.
- 2Thousands of dynamic product and category pages demanding scalable optimization structure.
- 3Crawlability and indexing issues holding back crawl depth and search bots.
- 4Weak internal linking structure leading to poor page authority distribution.
- 5Seasonal keyword competition demanding agile keyword mapping strategies.
Our SEO Strategy
Rather than listing generic tasks, we structured Koskii's SEO campaigns across four core technical and content pillars.
Technical SEO
- Fixed crawlability & indexing issues
- Improved Core Web Vitals
- Optimised schema & XML sitemaps
Content Optimisation
- Researched high-intent fashion terms
- Optimised category & product pages
- Improved metadata & on-page content
Internal Linking
- Connected categories & collections
- Optimised product links & navigation
- Improved crawl depth & bot flow
Authority Building
- Acquired quality fashion backlinks
- Increased topical category authority
- Outperformed domain authority competitors
Key Takeaways
Higher search rankings and visibility across competitive transactional fashion keywords.
Improved crawl frequency and zero search indexing bottlenecks.
Stronger organic performance on high-value category collection pages.
Faster, more engaging shopping journey reducing page bounces.
Established sustainable long-term organic brand growth.
Conclusion
Through a combination of technical SEO, content optimisation, internal linking, and authority building, Branded Build helped Koskii strengthen its organic presence and compete more effectively in India's highly competitive fashion market.