How KEPLER22 LLC Increased Qualified B2B Leads Through LinkedIn Marketing
Case study showcasing how Branded Build helped KEPLER22 LLC strengthen its LinkedIn presence, generate high-quality B2B leads, and position itself as a trusted IT staffing and recruiting partner through a results-driven LinkedIn marketing strategy.
Results Achieved
Client Overview
KEPLER22 LLC is a US-based IT staffing and recruiting firm that connects businesses with highly skilled technology professionals across software development, cloud computing, cybersecurity, data engineering, and enterprise IT. The company sought to expand its reach among decision-makers and generate a consistent pipeline of qualified business opportunities.
Business Goals
- Generate more qualified B2B leads
- Increase LinkedIn brand visibility
- Build credibility among decision-makers
- Improve engagement with HR managers
- Drive recruitment & staffing inquiries
Key Challenges
- 1Operating in a highly competitive IT staffing and recruitment industry.
- 2Limited organic search and social media visibility among key enterprise buyers.
- 3Low overall user interaction and response rates with existing company page assets.
- 4Difficulty generating a predictable inbound pipeline of qualified client companies.
- 5Standing out against larger established professional services agencies.
Our LinkedIn Marketing Strategy
We structured KEPLER22 LLC's growth strategy across four target campaign areas.
Content Strategy
- Created thought leadership and industry insights on IT hiring trends
- Maintained regular publishing timetables to drive network engagement
Audience Growth
- Targeted HR directors, tech founders, and CTOs on LinkedIn
- Expanded reach using employee advocacy and direct outreach campaigns
Lead Generation
- Launched targeted LinkedIn Lead Ads & Sponsored Posts
- Optimised call-to-actions & messaging models to boost quality rates
Performance Optimisation
- Tracked lead quality, profile traffic, & click CTR values
- Refined bidding structures and visual designs with regular updates
Key Takeaways
Increased qualified B2B leads through targeted LinkedIn campaigns.
Strengthened brand authority with consistent thought leadership content.
Reduced lead acquisition costs while improving campaign performance.
Expanded visibility among HR leaders and enterprise decision-makers.
Conclusion
Through a strategic combination of LinkedIn content marketing, audience targeting, lead generation campaigns, and continuous optimisation, Branded Build helped KEPLER22 LLC increase brand visibility, generate high-quality B2B leads, and strengthen its position in the competitive IT staffing and recruiting industry. The data-driven approach delivered measurable business growth while creating a sustainable pipeline of qualified opportunities.