How Kamal Fashion Point Increased Footfall with
GMB Ads?
Discover how Branded Build helped Kamal Fashion Point strengthen its local online presence, attract nearby customers, and increase store visits through a comprehensive Local SEO and Google Business Profile (GBP) optimisation strategy.
Results Achieved
Client Overview
Kamal Fashion Point is a fashion retail store offering a wide range of men's, women's, and kids' clothing, ethnic wear, seasonal collections, and fashion accessories. Despite having a strong offline reputation, the business wanted to improve its online visibility to reach nearby customers actively searching for clothing stores and fashion outlets in the area.
Business Goals
- Increase local store visibility on Google Search and Maps
- Generate more customer calls and direction requests
- Increase walk-in customers and in-store sales
- Improve Google Business Profile engagement
- Rank higher for local fashion-related searches
Key Challenges
- 1Low visibility in local search results despite strong offline presence.
- 2Limited Google Business Profile optimisation reducing discoverability.
- 3Inconsistent local business citations affecting local authority.
- 4Increasing competition from nearby fashion retailers in local search.
- 5Low number of customer reviews and limited online engagement.
Our Local SEO & GBP Strategy
We structured Kamal Fashion Point's growth across five targeted pillars to maximise local visibility and drive real in-store results.
GBP Optimisation
- Optimised business info, categories & hours
- Added products & high-quality store images
- Enhanced profile for local engagement
Local SEO Optimisation
- Local keyword research & location page optimisation
- Strengthened on-page SEO signals
- Implemented Local Business Schema
Review & Reputation
- Encouraged authentic Google reviews
- Actively responded to customer feedback
- Built trust and online credibility
Local Citations & Listings
- Created listings across major local directories
- Maintained consistent business information
- Strengthened local authority signals
Performance Monitoring
- Tracked rankings, interactions & customer actions
- Refined strategy using search insights
- Continuous competitor analysis
Key Takeaways
Significantly improved visibility across Google Search and Google Maps.
Increased customer calls, direction requests, and in-store visits.
Strengthened local brand credibility through consistent reviews.
Achieved higher rankings for competitive local fashion keywords.
Built a scalable Local SEO strategy that continues to generate qualified local customers.
Conclusion
By combining Local SEO best practices with a fully optimised Google Business Profile, Branded Build helped Kamal Fashion Point become more visible to nearby shoppers actively searching for fashion products. The strategy increased local rankings, customer engagement, and store footfall while establishing a sustainable foundation for long-term business growth.