How Havells Maximised ROAS with a Performance-Driven Google Ads Strategy
Case study showcasing how Branded Build helped Havells improve online sales, maximise Return on Ad Spend (ROAS), and reach high-intent customers through a performance-driven Google Ads strategy.
Google Ads Results Achieved
Client Overview
Havells is one of India's leading electrical equipment brands, offering a wide range of products including lighting, fans, switches, appliances, cables, and home electrical solutions. The brand wanted to strengthen its online presence and drive more revenue through Google Ads.
Business Goals
- Increase online sales
- Maximise Return on Ad Spend (ROAS)
- Improve conversion rates
- Reduce Cost Per Acquisition (CPA)
- Reach high-intent buyers
Key Challenges
- 1Highly competitive electrical and appliance market with aggressive bidding.
- 2Rising Cost Per Click (CPC) across key product categories and branded terms.
- 3Managing a large product catalogue efficiently across multiple campaigns.
- 4Improving Shopping campaign performance and product feed quality.
- 5Reducing wasted ad spend on low-intent and irrelevant search terms.
Our Google Ads Strategy
We structured Havells' Google Ads campaigns across four core pillars — Search, Shopping, Audience, and Performance Optimisation.
Search Campaign Optimisation
- Built high-intent Search campaigns
- Optimised ad copy & match types
- Refined bidding for maximum ROAS
Shopping & Performance Max
- Optimised Google Merchant Center feeds
- Launched Shopping campaigns at scale
- Ran Performance Max for full coverage
Audience Targeting
- Built remarketing audience segments
- Targeted in-market & high-intent users
- Focused on users across the purchase journey
Performance Optimisation
- Monitored ROAS, CPA & conversions
- Ran A/B tests on creatives & bids
- Continuously reduced wasted spend
Key Takeaways
Increased online sales through high-intent Search, Shopping, and Performance Max campaigns.
Improved ROAS to 7.4X with continuous bid strategy and campaign optimisation.
Reduced CPA by 34% while simultaneously increasing total conversions.
Enhanced Shopping campaign performance through improved product feed quality.
Built a scalable Google Ads strategy for long-term, sustainable revenue growth.
Conclusion
Through a combination of Search, Shopping, and Performance Max campaigns, audience targeting, and continuous optimisation, Branded Build helped Havells improve advertising efficiency, increase online sales, and maximise return on investment. The data-driven Google Ads strategy enabled the brand to reach high-intent customers and achieve sustainable business growth.