How Clovia Turned Mobile Users into Loyal Customers with 6.8X ROAS
Discover how Branded Build partnered with Clovia to develop a high-performing mobile shopping app and execute data-driven paid marketing campaigns that increased app installs, boosted conversions, and improved customer lifetime value.
Results Achieved
Client Overview
Clovia is one of India's leading lingerie, sleepwear, activewear, and intimate wear brands, serving millions of customers through its website, mobile app, and leading e-commerce marketplaces. The brand aimed to strengthen its mobile commerce ecosystem while acquiring high-quality users at scale.
Business Goals
- Increase mobile app installs
- Improve app conversion rates
- Drive higher in-app purchases
- Reduce Customer Acquisition Cost (CAC)
- Increase customer retention & LTV
Key Challenges
- 1Highly competitive fashion and lifestyle e-commerce market.
- 2Rising user acquisition costs across major paid marketing channels.
- 3Low retention and repeat purchase rates among first-time shoppers.
- 4Optimising user onboarding and checkout friction to prevent drop-offs.
- 5Scaling user acquisition campaigns while preserving healthy profit margins.
Our Multi-Channel Strategy
We structured Clovia's mobile commerce campaigns across four core growth pillars.
Mobile App Development
- Fast, intuitive interface with clean navigation paths
- Personalised product recommendations & secure checkout
Performance Marketing
- Targeted Google App Campaigns & Meta Ads setups
- Creatives and bidding strategies optimised for lower CAC
Customer Retention
- Personalised push notifications and cart recovery flows
- Loyalty strategies and remarketing to improve lifecycle LTV
Performance Optimisation
- Comprehensive cohort and funnel performance monitoring
- Continuous creative A/B testing and audience refinements
Key Takeaways
Increased app installs through performance-driven acquisition campaigns.
Improved in-app shopping experience with an optimised mobile application.
Reduced customer acquisition costs while scaling paid campaigns.
Increased repeat purchases through personalised retention strategies.
Conclusion
By combining modern mobile app development with performance-focused paid marketing, Branded Build helped Clovia accelerate user acquisition, improve customer engagement, and drive higher in-app revenue. The integrated strategy delivered measurable business growth while creating a scalable foundation for long-term mobile commerce success.