How Clinikally Increased Organic Patient Acquisition with a Data-Driven SEO Strategy
Case study showcasing how Branded Build helped Clinikally improve organic search visibility, attract high-intent patients, and increase appointment enquiries through a comprehensive SEO strategy.
Results Achieved
Client Overview
Clinikally is a leading online dermatology and healthcare platform that connects patients with certified dermatologists for personalized skin and hair care consultations. The brand aimed to strengthen its organic presence, improve visibility for treatment-related searches, and drive more qualified patient acquisitions through search engines.
Business Goals
- Increase organic website traffic
- Generate more patient consultations
- Improve keyword rankings for treatment-related searches
- Increase appointment bookings from organic search
- Build long-term search visibility and brand authority
Key Challenges
- 1Highly competitive healthcare and dermatology keywords
- 2Ranking for high-intent treatment-specific search queries
- 3Limited organic visibility across key service pages
- 4Maintaining SEO performance while ensuring medical content credibility
- 5Increasing organic conversions in a competitive healthcare market
Our SEO Strategy
We built Clinikally's organic patient acquisition across four precision SEO pillars.
Technical SEO Optimisation
- Conducted a comprehensive SEO audit to identify technical issues affecting website performance.
- Improved website speed, mobile usability, indexing, crawlability, and Core Web Vitals.
Keyword & Content Strategy
- Researched high-intent dermatology and treatment-related keywords.
- Optimised existing pages and created SEO-focused content aligned with patient search intent.
On-Page SEO
- Optimised page titles, meta descriptions, headings, internal linking, and structured data.
- Enhanced service pages to improve search visibility and user experience.
Authority Building & Performance Optimisation
- Built high-quality backlinks to strengthen domain authority.
- Monitored rankings, traffic, and conversions to continuously optimise SEO performance.
Key Takeaways
Increased organic traffic through comprehensive SEO optimisation.
Improved rankings for high-intent dermatology and treatment-related keywords.
Generated more qualified patient consultations through targeted content.
Strengthened website authority and long-term organic visibility.
Built a scalable SEO strategy for sustainable patient acquisition.
Conclusion
Through a combination of technical SEO, keyword research, content optimisation, authority building, and continuous performance monitoring, Branded Build helped Clinikally significantly improve its organic search presence and attract more high-intent patients. The data-driven SEO strategy increased appointment enquiries, strengthened brand authority, and established a scalable foundation for long-term digital growth.