How a Strategic UI/UX Redesign Delivered 176% More Student Engagement
Case study showcasing how Branded Build helped CGC University, Jhanjeri improve its digital experience, enhance user engagement, and increase student enquiries through a modern, user-focused UI/UX Design strategy.
Results Achieved
Client Overview
CGC University, Jhanjeri is a leading higher education institution offering undergraduate, postgraduate, and professional programs across multiple disciplines. The university wanted to modernise its website, improve navigation, and deliver a seamless user experience that would encourage prospective students to explore programs and submit enquiries.
Business Goals
- Improve website user experience
- Increase student enquiries
- Enhance engagement across key pages
- Simplify the admission journey
- Improve mobile usability and accessibility
Key Challenges
- 1Complex website navigation and information architecture
- 2Low engagement on admission and course pages
- 3High bounce rates across important landing pages
- 4Inconsistent user experience across devices
- 5Difficulty guiding visitors towards enquiry submissions
Our UI/UX Redesign Strategy
We structured CGC University's UI/UX redesign across four design framework pillars.
User Research & Experience Planning
- Conducted user research and behaviour analysis to identify usability issues and student pain points.
- Created user journeys and wireframes focused on simplifying navigation and improving the admission experience.
Interface Design & Visual Optimisation
- Designed a clean, modern interface with intuitive layouts, consistent branding, and accessible design elements.
- Improved page hierarchy, typography, and visual components to enhance readability and user interaction.
Conversion-Focused Experience
- Simplified enquiry forms, admission pathways, and calls-to-action to reduce friction throughout the user journey.
- Optimised course pages and landing pages to encourage higher engagement and enquiry submissions.
Usability Testing & Continuous Optimisation
- Performed usability testing and analysed user behaviour to identify optimisation opportunities.
- Continuously refined layouts, navigation, and interactions based on user feedback and performance insights.
Key Takeaways
Improved user engagement through an intuitive and modern website experience.
Increased student enquiries with conversion-focused UI/UX improvements.
Simplified navigation and admission journeys for prospective students.
Reduced bounce rates through enhanced usability and accessibility.
Built a scalable digital experience that supports long-term student acquisition.
Conclusion
By combining user research, modern interface design, conversion-focused optimisation, and continuous usability improvements, Branded Build helped CGC University, Jhanjeri transform its digital experience. The redesigned website increased student engagement, generated more qualified enquiries, and established a user-friendly platform that supports sustainable enrolment growth.