From Clicks to Conversions: How Attrangi Jewelry Increased Online Sales by 247%
Case study showcasing how Branded Build helped Attrangi Jewelry increase online sales, improve advertising efficiency, and maximise return on ad spend through a data-driven Paid Media Marketing strategy.
Results Achieved
Client Overview
Attrangi Jewelry is a modern jewellery brand offering handcrafted fashion and contemporary jewellery collections for customers across India. The brand wanted to increase online sales, improve customer acquisition, and scale profitable growth through highly targeted paid advertising campaigns.
Business Goals
- Increase online jewellery sales
- Improve Return on Ad Spend (ROAS)
- Reduce Cost Per Acquisition (CPA)
- Drive high-intent website traffic
- Scale profitable eCommerce growth
Key Challenges
- 1Highly competitive online jewellery market
- 2Rising customer acquisition costs
- 3Low conversion rates from paid campaigns
- 4Inefficient ad budget allocation
- 5Scaling sales while maintaining profitability
Our Paid Media Strategy
We structured Attrangi Jewelry's digital scaling across four primary paid marketing pillars.
Audience Research & Campaign Planning
- Conducted in-depth audience research to identify high-intent shoppers based on demographics, interests, and purchasing behaviour.
- Developed a full-funnel paid media strategy targeting users most likely to purchase jewellery online.
Google & Meta Ads Optimisation
- Launched highly targeted Google Search, Shopping, Performance Max, and Meta advertising campaigns.
- Optimised audience targeting, bidding strategies, creatives, and product-focused ad copy to maximise ROAS and reduce acquisition costs.
Landing Page & Conversion Optimisation
- Improved product pages with stronger visuals, trust signals, and streamlined checkout experiences.
- Optimised mobile shopping journeys and CTAs to increase conversions from paid traffic.
Continuous Performance Optimisation
- Monitored campaign performance using conversion tracking, analytics, and ongoing A/B testing.
- Continuously optimised budgets and scaled high-performing campaigns to maximise ROI and online sales.
Key Takeaways
Increased online jewellery sales through highly targeted paid media campaigns.
Achieved a 5.8X improvement in Return on Ad Spend (ROAS).
Reduced customer acquisition costs through continuous campaign optimisation.
Improved conversion rates with enhanced product pages and checkout experience.
Built a scalable paid media strategy for long-term eCommerce growth.
Conclusion
By combining strategic audience targeting, high-performing paid advertising campaigns, conversion optimisation, and continuous performance analysis, Branded Build helped Attrangi Jewelry significantly improve its paid media performance. The data-driven strategy generated higher online sales, increased advertising profitability, and established a scalable foundation for sustainable eCommerce growth.