The Strategy Behind 300% Lead Growth for Antonovich Designs
Case study showcasing how Branded Build helped Antonovich Designs increase qualified leads, improve campaign performance, and maximise ROI through a data-driven paid advertising strategy.
Campaign Results Achieved
Client Overview
Antonovich Designs is a globally recognised luxury interior design and architecture firm, offering premium residential, commercial, and hospitality design services. The brand wanted to attract high-value clients and generate qualified leads through targeted digital advertising.
Business Goals
- Generate high-quality leads
- Increase brand visibility
- Improve conversion rates
- Maximise Return on Ad Spend (ROAS)
- Reach high-net-worth audiences
Key Challenges
- 1Highly competitive luxury interior design market with premium competitors.
- 2Reaching affluent and high-intent audiences across digital platforms.
- 3High Cost Per Click (CPC) for premium luxury keywords and audiences.
- 4Generating quality leads instead of low-intent enquiries and form fills.
- 5Optimising campaigns efficiently across multiple advertising platforms.
Our Paid Advertising Strategy
We structured Antonovich Designs' paid campaigns across four core pillars — targeting, optimisation, creative, and performance.
Audience Targeting
- Identified high-income & high-intent segments
- Built custom & lookalike audiences
- Created strategic remarketing audiences
Campaign Optimisation
- Launched targeted Google & Meta Ads
- Optimised bidding strategies continuously
- Refined ad creatives & audience targeting
Creative & Landing Pages
- Designed premium luxury brand creatives
- Optimised landing pages for conversion
- Improved lead quality through UX changes
Performance Optimisation
- Monitored ROAS, CPA & lead quality
- Scaled high-performing ad campaigns
- Reduced wasted ad spend continuously
Key Takeaways
Increased qualified leads from premium audiences through precision targeting strategies.
Improved campaign efficiency and ROAS through continuous data-driven optimisation.
Reduced Cost Per Lead by 38% through smart bidding and audience refinement.
Enhanced brand visibility across Google and Meta platforms for luxury audiences.
Built a scalable paid advertising strategy for sustainable long-term growth.
Conclusion
Through strategic audience targeting, continuous campaign optimisation, premium creative development, and data-driven performance analysis, Branded Build helped Antonovich Designs generate more qualified leads, improve advertising efficiency, and maximise return on investment while strengthening its position in the luxury interior design market.